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From Farm to Aisle: The Evolution of Fresh Fruits and Vegetables in Retail in India

Introduction India, renowned for its rich biodiversity and agriculture, stands as a global powerhouse in the cultivation of fruits and vegetables. The dynamic landscape of the fruits and vegetable industry is influenced by elements of production, consumption, and the transformative role of modern retail. As global markets continue to evolve, modern retailers have strategically positioned

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India’s Fruits and Vegetables Industry

The Indian Fruits and Vegetables Industry India is the second largest producer of the fruits and vegetables in the world after China. The country has diverse topography and climate, which ensures availability of fruits and vegetables in every season. During 2021-22, India produced 204.61 million metric tonnes of vegetables and 107.10 million metric tonnes of

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